For enterprises, packaging is not only the packaging of commodities, but also the packaging of corporate image and corporate philosophy. Packaging is a comprehensive reflection of brand philosophy, product characteristics and consumer psychology, which directly affects consumers' desire to buy. Therefore, packaging is particularly important for a c
1. What is packaging design and what are the product packaging design
For enterprises, packaging is not only the packaging of commodities, but also the packaging of corporate image and corporate philosophy. Packaging is a comprehensive reflection of brand philosophy, product characteristics and consumer psychology, which directly affects consumers' desire to buy. Therefore, packaging is particularly important for a company. So what is packaging design, and what are the packaging design projects? Packaging design refers to the selection of suitable packaging materials and the use of ingenious craftsmanship to design the container structure and beautify the packaging for the packaged goods.
Product packaging design is divided into:
1. Outer packing box (large, medium, small), 2. Packing box (large, medium, small), 3. Packing paper (single color, two-color, special color), 4. Packing bag (paper, plastic, cloth, Leather and other materials), 5. Special packaging (referring to specific gifts, events, and promotional packaging), 6. Container packaging (such as bottles, cans, plastics, metals, resins, etc.), 7. Tote bags ( Large, medium and small), 8. Sealing tape (wide, narrow), 9. Packaging stickers (large, medium, small), 10. Packaging seal (large, medium, small), 11. Packaging rope, 12. Product appearance, 13. Product trademark representation, 14. Product tag, 15. Product nameplate, etc.
From the perspective of packaging form, it is mainly divided into single-piece design, complete set design, combination design, assembly design, etc. However, there are more complete sets of designs now, which may also be related to the improvement of corporate brand image. The boss pays more attention to this point. The use of basic visual elements of packaging design, such as corporate logos, corporate names, standard colors, advertising slogans, etc., is also very important. Just like food, your food itself is good. If the packaging is very old-fashioned, then I think your sales will also be good. It will not be much better, because many high-end products are now used as gifts, and everyone pays more attention to the outer packaging and brand. Consumers always think that high-end packaged goods must not be wrong, big brands.
Two, three major product packaging design considerations
Product packaging should follow the principles of appropriateness, reliability, beauty and economy. Due to the wide variety of products, different performances and different requirements, the issues to be considered when packaging products are also different. Generally, the following three aspects can be considered:
(1) The performance of the packaged product
The performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value, danger, etc. of the product. This is the first issue to be considered when packaging.
①Product state. There are mainly solid, liquid, gaseous, mixed, etc. Different physical states have different packaging containers.
② product appearance. There are mainly square, cylindrical, polygonal, special-shaped, etc. The packaging should be designed according to the shape characteristics of the product. The packaging is required to be small in size, well-fixed, stable in storage, and in line with standardization requirements.
③ product strength. For products with low strength and vulnerable to damage, the protective performance of the package should be fully considered, and there should be obvious marks on the outside of the package.
④ Product weight. For heavy products, special attention should be paid to the strength of the packaging to ensure that it is not damaged during circulation.
⑤ Product structure. Different products often have different structures, some are not pressure-resistant, and some are afraid of impact. Only by fully understanding the product structure, can different products be properly packaged.
⑥ product value. Different products have great differences in value, and those with higher value should be given special consideration.
⑦ Product hazard. For flammable, explosive, toxic and other dangerous products, to ensure safety, there should be precautions and specific marks on the outside of the package.
(2) The impact of the environment on the product
In the process of circulation, products will encounter different environments, which will have different effects on packaging, so corresponding measures should be taken.
①Meteorological conditions. There are mainly sunlight, temperature, humidity, rain and snow and air, etc., and they have different effects on different products, which need to be considered separately for different meteorological conditions.
② loading and unloading conditions. Consideration should be given to whether it is manual or mechanical loading and unloading, as well as conditions such as the number of loading and unloading.
③Transportation conditions. During transportation, products will be affected by shock, vibration, etc., and different transportation means have different effects on packaging. The main consideration should be product fixation and cushioning.
④ Storage conditions. Multi-purpose stacking for storage, and its compressive strength should be examined for packaging. In addition, storage is also divided into indoor storage and outdoor storage. The former should pay attention to moisture-proof, mildew-proof, waterproof, etc.; the latter should pay attention to rain and snow, sunlight, wind and so on.
(3) Choice of packaging method
The choice of packaging method is very important for product protection. Only by comprehensively understanding product performance and circulation conditions, formulating several plans, and conducting economic evaluations, can a suitable packaging method be found.
①Choose the packaging material. According to the performance of the product, select the suitable packaging material to make the packaging container, and at the same time select the appropriate auxiliary packaging material to package the product.
②Choose the packaging method. According to the requirements of product protection strength, convenient use, convenient mechanical loading and unloading and transportation, etc., the appropriate packaging process and packaging method are selected.
